Whether you’re launching a product, managing a SaaS business, or just curious about how pricing impacts success—this course is your go-to guide. We break down the essentials of pricing, monetization models, and testing techniques used by top companies.
From fundamentals to frameworks, and from customer value to real-world case studies, you’ll learn how to build pricing strategies that grow revenue and fit your business model.
By the end, you'll have the tools and confidence to set smarter prices, choose the right model, and optimize for growth.
What You’ll Learn
Section 1: Pricing & Monetization Basics
Understand why pricing is a key business lever and how poor pricing decisions can hurt growth. Learn core pricing terms and how pricing fits into product strategy.
Why pricing decisions matter
Common pricing mistakes
Key pricing concepts (ARPU, CAC, LTV)
Pricing in product strategy
Assignment: RFM analysis for an e-commerce app
Section 2: Customer Value & Market Forces
Explore how customer value, price sensitivity, and competitors affect pricing decisions.
Customer Value Proposition (CVP)
Willingness to Pay (WTP)
Price sensitivity explained
Competitive pricing and positioning
Section 3: Monetization Models
Learn how different business models monetize and how to price for each.
Overview of pricing models
Subscription-based, transaction-based, usage-based models
Marketplace and platform pricing strategies
Assignment: Analyze SaaS churn
Section 4: Pricing Strategy Frameworks
Get hands-on with structured pricing strategies that match your business goals.
End-to-end pricing strategy process
Cost-plus vs. competitor-based pricing
Value-based pricing in action
Assignment: Ride-sharing surge pricing case
Section 5: Testing & Optimization
Master pricing experiments and customer research tools.
How to run pricing tests
A/B testing for price validation
Surveys and conjoint analysis basics
This course simplifies pricing strategy with clear frameworks, practical case studies, and hands-on exercises. Perfect for founders, PMs, and anyone wanting to build better monetization plans.
